Marketing Through Our Perceptions

Have you ever seen the photo above? What is the first thing you see? A young lady looking away or an older lady? It may depend on the perception on how you view yourself. For some, it may be easier to see a younger woman looking away while for others it may take some time to see. Have you ever really sat down to think just how much our perceptions play into our actions, thoughts and emotions? Have you ever realized that these are the things that research marketers focus on in order to adequately market to us as consumers?

There are 3 Stages that Marketers use to target our Perception. 

   1. Exposure   2. Attention   3. Interpretation

By targeting our emotions and selling us on an experience, rather than just a product, marketers are more likely to be successful at getting their message across to us the consumers, which often times works better. People enjoy being sold on a feeling, an emotion or an experience rather than just a product itself. Think about it! Have you thought about the slogans that marketers use lately to target an audience such as the ever popular

 "Hungry? Grab a Snicker. You're not you when you are hungry." 

When we are sold on a feeling rather than a product itself, it plays into our senses as human beings and it is what makes marketing more successful. Tying marketing into our perceptions through exposure to a product, getting our attention through different platforms and engaging our interpretations.