Tuesday, October 30, 2018

Online Shopping, An Introverts Heaven

Have you ever bought something online? Do you by chance remember your first purchase? I never would have thought then that the invention of online shopping would evolve to what it has today.  I love that I can order anything I want from groceries to clothes without ever leaving my home.
In essence, online shopping is not only convenient, and time-saving but it is also an introvert's heaven.

Marketers are always analyzing our behaviors and attitudes as consumers to know how to persuade and manipulate us into buying their products. While eBay was the first platform to begin selling, Amazon had a different strategy and it quickly took over the market.

Amazon has been very successful at marketing to introverts with the way they implemented online shopping. Amazon has capitalized on their target audience by expanding their services. At first, they only sold products, and they offered prime membership which gave you free shipping. Shortly after, they started offering movies like Netflix and music like Pandora. Now they have the option to order groceries and have them delivered to your door within a few hours. Another great option I love from them is their subscribe and save, for items that you use on a regular basis.

Online shopping has made life so much easier. With technology at our fingertips and the convenience of not having to deal with crowds, introverts can now spend more time in their happy place.





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